Andrea J. Wang

Brooklyn, NY
Harris for President
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LUNAR Seltzer
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ProjectorFest
Riso Print Series

About



LUNAR Hard Seltzer

Feb 2020

LUNAR is a hard seltzer brand presenting traditional Asian flavors in a new way. 


ROLE GRAPHIC DESIGN, MOTION DESIGN

BRAND APPLICATIONS
The challenge was to present long-familiar Asian flavors in a fresh way without compromising the cultural connection. To convey a fresh and energetic tone, I took a minimal visual approach, adding clean graphic elements, crisp photography, and animated treatments that evoked bubbliness. 








DIGITAL PRESENCE
I wanted the fresh, engaging brand feel to extend across various digital touchpoints.



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